Frozen pizza remains one of the most competitive categories in supermarket freezers, with legacy brands like Red Baron, DiGiorno and Tombstone still commanding broad shelf presence, according to industry coverage from The Kitchn and brand announcements from manufacturers. Into that crowded set, Tattooed Chef is launching a new frozen pizza line built around a cottage cheese-based crust and positioning it as a higher-protein alternative now headed to major grocery chains nationwide.
Tattooed Chef set a March grocery rollout with four pizza varieties
Tattooed Chef rolled out its new frozen pizza line on February 11, 2026, according to Food Business News, which reported that Planted Ventures, LLC-owned Tattooed Chef is launching four ready-to-bake pizzas made with a cottage cheese-based crust. The publication identified the flavors as killer bee, spicy vodka, bianca and four cheese, giving the launch a confirmed scale of four initial stock-keeping units. Food Business News also reported a suggested retail price of $6.99 per pizza.
The company framed the line as a protein-focused entry in a category that has recently seen renewed innovation around both convenience and premium positioning. In comments published by Food Business News, founder Sarah Galletti said the pizzas are intended to push further into what she described as the alternative pizza space. That matters because frozen pizza has increasingly split between classic mass-market products and newer offerings tied to wellness, specialty diets and restaurant-style positioning.
The broader aisle remains anchored by long-established names. A February 3, 2026 announcement from CJ Schwan’s described Red Baron as “America’s leading frozen pizza brand” while introducing a separate limited-edition collaboration for Kroger, underscoring how aggressively incumbent manufacturers are still using line extensions and partnerships to hold attention in the category.
National chains are confirmed, but store-level placement is not yet public
What is confirmed so far is the retail footprint at the chain level. Food Business News reported that Tattooed Chef’s pizzas are scheduled to reach Albertsons, Kroger and Sprouts Farmers Markets locations nationwide beginning in March 2026. That gives the product access to thousands of stores across multiple U.S. regions, including large supermarket markets in California, Texas, Arizona, Colorado, Washington and much of the Midwest and South where those banners operate.
What is not yet known is exactly which local stores will carry each variety first. The company has not released a full store-by-store placement list, and Food Business News did not publish one. That means shoppers may see uneven availability at launch depending on category resets, freezer capacity and individual retailer assortment decisions.
That kind of staggered visibility is common in frozen foods. Other 2026 pizza launches have also been tied to specific retail channels or timed debuts rather than universal same-day placement. CJ Schwan’s said its Red Baron and bibigo Korean BBQ-Style Classic Crust Pizza would arrive exclusively at Kroger stores in early February, while Clean Eatz Kitchen said in a May 5 announcement that its new pizza assortment was debuting first through QVC and direct shipping rather than a conventional grocery rollout.
The product reflects a larger shift toward premium and functional frozen meals
The timing of the Tattooed Chef launch lines up with a broader shift in how frozen pizza is being marketed. The Kitchn reported in 2025 that legacy brands are now competing not only with newer artisan-style pizzas but also with retailer private labels and imported products, reflecting a category where shoppers are looking for stronger quality cues at multiple price points. That context helps explain why new entrants are leaning on differentiators such as protein content, specialty crusts and limited-distribution retail partnerships.
Tattooed Chef’s choice of a cottage cheese-based crust is especially notable because it connects frozen pizza to the larger protein-forward and better-for-you grocery trend. Food Business News reported that the company says the pizzas deliver more protein than other frozen pizzas, though the article did not publish a gram count per serving or per pie. Without a detailed nutrition panel in the source material, the exact protein comparison is not yet publicly quantified there.
For shoppers, the immediate takeaway is practical rather than speculative: a new four-flavor frozen pizza line priced at $6.99 is entering Albertsons, Kroger and Sprouts starting in March 2026, but availability may vary by store during the initial rollout. In a grocery category where established brands are still launching collaborations and specialty products to defend shelf space, this release shows that the frozen pizza case remains active, not settled.