Starbucks reported its fiscal fourth quarter results on October 29, 2026, and the numbers pointed in more than one direction at once. In the U.S., customers kept spending on drinks, food, and merchandise, while companywide revenue slipped because of the earlier change to Starbucks’ retail operations in China.
What grew at Starbucks last quarter
Starbucks said U.S. comparable coffeehouse sales increased 7.7% in the 13 week quarter ended September 27, 2026. According to the company’s earnings release, that gain was driven by a 5.2% increase in average ticket and a 2.4% increase in comparable transactions. Restaurant Business reported that Matcha drinks and merchandise helped bring customers into stores and lifted spending per visit.
The company also said North America comparable coffeehouse sales rose 7.9%, while global comparable store sales increased 7.2%. Starbucks called it the fifth straight quarter of global comparable sales growth. CEO Brian Niccol said in the company’s results announcement that the business ended fiscal 2026 with stronger momentum tied to a return to the basics of coffee, service, and the in store experience.
One number that stands out for home cooks and grocery shoppers watching food habits is the Rewards count. Starbucks said 90 day active Starbucks Rewards membership in the U.S. reached a record 36.0 million in the quarter. That matters because it suggests repeat visits stayed strong even as many restaurant chains have been working to hold onto traffic.
Why customers spent more per visit
Part of the story was what customers ordered, not just how many people came in. Restaurant Business said about half of the increase in average check came from customers adding more items to their order, especially in the afternoon, when Matcha beverages were drawing traffic and customers were also more likely to add food.
Merchandise also played a role. Starbucks highlighted themed product launches including its Pink Drink Vibes collection and Peanuts themed drinkware and novelties tied to the fall menu. Brian Niccol told analysts, according to Restaurant Business, that merchandise is still a small part of the business, but the quarter showed its potential because those launches contributed to ticket growth.
For people who follow restaurant trends from a kitchen angle, that mix matters. It shows Starbucks was not relying on one blockbuster drink alone. The company saw customers build larger orders through beverages, food add ons, and seasonal merchandise, which is a useful sign of how limited time products and add-on purchases can support restaurant sales without changing the basic menu every week.
The numbers behind revenue, profit, and what comes next
Even with stronger sales in stores, Starbucks said consolidated net revenues decreased 4% to $9.1 billion in the quarter. The company said that decline was primarily driven by the conversion of Starbucks retail operations in China to a licensed joint venture model in the third quarter of fiscal 2026, which reduced company operated coffeehouse revenue in the latest period.
Profit moved the other way. Starbucks reported non GAAP earnings per share of $0.80, up 54% from a year earlier. The company also said GAAP earnings per share was $0.59, up 392%. Niccol told analysts that more of the company’s sales growth is now translating into earnings, a sign that service and store execution changes are flowing through to the financial results.
Starbucks said it also closed about 250 company operated North America coffeehouses in September 2026 after reassessing stores that did not meet the brand’s expected coffeehouse experience or financial performance. At the same time, executives said they see room for 5,000 additional domestic units over time and plan more technology investments, including drive thru ordering tools, staffing and scheduling updates, and a new point of sale system. For customers, that suggests the next phase is not just selling more coffee, but trying to make ordering and pickup work better too.
