Gordon Ramsay’s latest food venture is olive oil, and it is now available to order online. The chef-backed brand, Krude, launched in 2026 and sells directly to shoppers through its own website, turning a professional kitchen staple into an at-home purchase.
What Krude Is Selling
Krude describes itself as a premium extra virgin olive oil brand created by Gordon Ramsay. On the company’s website, the line includes Cook Me Nude Cooking Oil, a finishing oil called Finish Me Nude, and several infused options including lemon, chilli, garlic, and basil.
The company site says the oils are cold extracted, non-GMO, and packed in UV-protected tins. That packaging choice is part of the pitch, with the brand arguing that olive oil can lose quality when it is exposed to light before shoppers bring it home.
Krude’s online store shows individual infused oils priced at £19, while bundle options are also listed. The website also shows collections and multi-item sets, which suggests the brand is leaning into gifting and pantry stocking as much as everyday cooking.
For home cooks, the practical takeaway is simple. This is not a restaurant-only ingredient line. The products are being sold directly online, which makes Ramsay’s name part of an everyday pantry category that shoppers can buy without going through a specialty retailer.
How the Chef Connection Fits In
Krude’s branding is tightly tied to Ramsay. The company’s site says the oils were created by Chef Gordon Ramsay, and its About page includes a note aimed at home cooks, saying he is eager to see what people make with the products in their own kitchens.
That chef connection also shows up in outside coverage. Forbes reported on July 24, 2026, that the restaurant-grade olive oil line, first developed with professional chefs in mind, had become available online for home cooks as well. That detail matters because it frames the launch as a move from chef use into consumer sales.
Waitrose, which announced an exclusive retail launch for some Krude products in August 2026, described the brand as co-founded by Ramsay alongside Ben and Elle Caring. The retailer said the brand was built to challenge how shoppers think about olive oil, one of the kitchen’s most-used ingredients.
The result is a familiar celebrity food play, but in a category that home cooks actually use often. Olive oil is not a limited-edition treat or novelty sauce. It is a daily cooking staple, which makes online access more relevant than it would be for a one-off collaboration.
What It Means for Home Cooks
For shoppers, the most useful point is availability. Krude is already being sold directly online, and that lowers the barrier for anyone curious about the line but not near a stockist. Waitrose has also said some products launched exclusively in its stores, giving the brand both e-commerce and retail visibility.
The lineup also covers more than one use in the kitchen. A cooking oil and a separate finishing oil suggest Krude wants to speak to different habits, from weeknight roasting to drizzling over pasta, vegetables, or bread right before serving.
That said, this is still a premium product. The prices listed on Krude’s website place it above a basic supermarket bottle, so shoppers are paying for branding, packaging, and the chef association along with the oil itself.
Still, celebrity chef partnerships tend to land best when they connect to something people already keep on hand. In that sense, Krude fits the moment. Ramsay has attached his name to a pantry staple, and thanks to direct online sales, it is now an easy add-to-cart item rather than a restaurant-world curiosity.