Pokémon Launches 25th Anniversary with Katy Perry and More

Today, The Pokémon Company International officially begins a year-long celebration in honor of Pokémon’s landmark 25th anniversary. To kick off the festivities, Pokémon has announced P25 Music, a massive collaboration with Universal Music Group (UMG), headlined by global pop star Katy Perry.
P25 Music will feature surprise global activations throughout the year with even more of the hottest names in music from up-and-coming artists to global superstars.
Pokémon will also invite longtime fans to join the franchise on a retrospective journey through the many iconic regions of the Pokémon world and unveiled plans to highlight this throughout the 25th celebration year. A live-action video uniquely highlighting these regions and key moments in the brand’s 25-year history launched today on the official Pokémon YouTube channel here.
Fans can continue to look forward to even more 25th year celebration activations planned across the franchise including Pokémon Trading Card Game and Pokémon Center merchandise, collaborations with brands including Levi’s, McDonald’s, and more throughout 2021 – stay tuned!

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