7UP brought a Shirley Temple-inspired soda to stores as a limited-time holiday release, turning a classic mocktail into a packaged soft drink. Keurig Dr Pepper confirmed the flavor in early October 2024, and the company said the soda would be available nationally from Oct. 15 through Dec. 31, while supplies last.
What 7UP Shirley Temple is and when it was sold
Keurig Dr Pepper described 7UP Shirley Temple as a holiday-themed flavor built around the familiar profile of the mocktail. According to the company and reporting confirmed by TODAY.com, the soda combines pomegranate and cherry flavors with 7UP’s citrus base. The packaging was also designed around the seasonal launch, which helped position it as a holiday limited-time offering.
The official Keurig Dr Pepper announcement was published on Oct. 2, 2024. In that release, the company said the drink was created by its flavor team and framed it as a nostalgic seasonal product. Andrew Springate, chief marketing officer for Keurig Dr Pepper’s U.S. refreshment beverages, said the drink was meant to bring “a refreshing twist on the beloved classic” with pomegranate, cherry, and citrus notes.
For shoppers, the timing mattered as much as the flavor. 7UP said the product would be sold from Oct. 15 until Dec. 31, while supplies lasted. That means it was not introduced as a permanent addition to the brand’s lineup, but as a holiday window item aimed at end-of-year gatherings, party coolers, and seasonal grocery runs.
Where shoppers could find it and what formats were offered
The company said the limited-time soda would be available nationally, a notable point for a holiday release that could easily have been narrower. TODAY.com also reported that a Target representative confirmed the retailer would begin stocking 7UP Shirley Temple in October. Walmart did not confirm availability to TODAY at the time, though the outlet reported that product listings appeared on Walmart’s website.
The format lineup was straightforward. According to 7UP and TODAY.com, the regular version was sold in 2-liter bottles and in 12-packs of 12-ounce cans. A Zero Sugar version was also part of the launch, though that one was limited to 12-packs of 12-ounce cans rather than both bottle and can formats.
Keurig Dr Pepper’s later 2025 flavor roundup also showed the soda had enough traction to return for another holiday season. In that announcement, the company said 7UP Shirley Temple was “returning nationwide for the holiday season,” which indicates the original 2024 run performed well enough to come back. For readers looking at the product now, that is the clearest sign it was more than a one-off experiment.
Price, flavor inspiration, and why it fit the season
TODAY.com reported suggested retail pricing of $7.99 for a 12-pack and $2.49 for a 2-liter bottle. As with most suggested prices, store shelf prices could vary by retailer and market, but those figures give shoppers a baseline for what the launch was expected to cost at release.
The flavor idea makes sense once you look at the original drink. A Shirley Temple is traditionally made with lemon-lime soda and grenadine, then finished with a maraschino cherry. The pomegranate note in 7UP’s version lines up with that inspiration because traditional grenadine is made from pomegranate, which helps explain why the soda was positioned as more than simply a cherry lemon-lime variation.
Keurig Dr Pepper also said the launch was inspired by strong interest in Shirley Temple recipes on 7UP’s own website. That gave the company a clear bridge between an established mixer brand and a familiar party drink. For holiday shoppers, the result was a seasonal soda that fit both nostalgia and convenience, with no mixing required.