Maille, the French condiment brand best known in the U.S. for Dijon mustard, has launched a new mayonnaise line in American grocery stores. The company said Oct. 1 that the products are now available exclusively at more than 2,000 Albertsons Companies stores across 36 states, giving U.S. shoppers a new premium option in a refrigerator case long dominated by familiar domestic brands.
For households, the news matters because mayonnaise is a workhorse ingredient, used for sandwiches, dips, dressings and quick weeknight sauces. Maille said each 11 fluid ounce jar has a suggested retail price of $7.99, though shelf pricing varies by retailer and location.
Maille adds four mayonnaise varieties to its U.S. lineup
The launch marks Maille’s first mayonnaise line available in the United States, according to the company’s announcement. Maille said the new products are crafted in France and come in four flavors: Original, Dijonnaise, Spicy and Truffle Mayonnaise. The brand described the rollout as the first phase of a broader U.S. expansion planned for early 2027.
Maille said all four products are sold in 11 fluid ounce jars. In its statement, the company said the mayonnaise is made with cage-free eggs and contains double the egg yolk compared with other mayonnaise brands. It also said the line is EDTA-free and has no artificial preservatives, flavors or colors.
The individual product descriptions show how the company is trying to stand apart in a crowded category. Maille said its Original Mayonnaise is made with apple cider vinegar and a touch of mustard. The Dijonnaise version uses Maille Dijon and visible flecks of whole-grain mustard, while the Spicy variety is made with Espelette chile and the Truffle version includes real truffle pieces.
Brandon Collins, identified by the company as Maille’s Mustard Sommelier and Executive Corporate Chef for Unilever, said in the release that the brand wanted to bring French-style richness to U.S. kitchens. The company’s U.S. product page for Original Mayonnaise also calls the product “indulgent & extra creamy” and says it is made in France with cage-free eggs and no artificial preservatives.
Albertsons shoppers get first access, but prices can vary
Maille said the products are available exclusively at Albertsons Companies banners during this first phase. The company listed Albertsons, Safeway, Jewel-Osco, Shaw’s, Vons, Pavilions, ACME, Randalls, Star Market, Kings, Tom Thumb, PAK’nSAVE, Carrs, Balducci’s, United Supermarkets and Andronico’s Community Markets among the chains carrying the line.
The company said the mayonnaise is on sale in Albertsons stores across 36 states, but it did not list those states by name in the announcement. It also did not break out how many stores each banner or state will receive, so shoppers may still see uneven availability depending on their local chain and store set.
That matters for families comparing grocery budgets, because this is positioned as a premium product. Maille set the manufacturer’s suggested retail price at $7.99 for an 11 fluid ounce jar, and said shelf pricing varies by retailer and location. A price at one Safeway or Albertsons store may not match what shoppers see at another banner in the same company.
For now, the Albertsons exclusive also means shoppers outside those banners may not find it yet, even if Maille mustard is already stocked in their regular grocery aisle. Maille said broader retail availability is planned for early 2027, but the company did not provide a more specific date.
The brand is using French sourcing and premium cues to stand out
Maille’s strategy is clear from the details it chose to emphasize. The company tied the mayonnaise launch to its French roots, saying the products are crafted in the brand’s birthplace of France and built around simple, high quality ingredients. On its U.S. site, Maille says it has been crafting mustard flavors for 270 years and now lists all four mayonnaise products alongside its mustard and cornichon lineup.
That positioning could help explain the higher suggested price and the flavor choices. Original mayonnaise competes with everyday fridge basics, but Dijonnaise, Spicy and Truffle versions push toward sandwich upgrades, dipping sauces and finishing spreads. Maille’s announcement repeatedly framed the line as a way to give home cooks a richer, more flavor-forward option.
At home, the practical impact is straightforward. Shoppers who already buy Maille mustard can now find a matching mayonnaise line in Albertsons-owned stores, while anyone building sandwiches, potato salad or a fast pan sauce has another premium jar to compare on taste and price. The one firm national pricing detail Maille has confirmed so far is the MSRP: $7.99 for an 11 fluid ounce jar.