I have worked in retail for many, many years. A lot of new business owners forget the number 1 rule of business is the customer should always come first. I know a lot of people think it should be the customer is always right. Anyone who has worked in retail or really in any business knows this is not true. More often than not the customer is wrong. This does not mean that you shouldn’t make the problem better for the customer.
When you are ready to go the extra mile for a customer then you are not only going to get their business again, but they will refer their friends to you. Believe it or not this is how you will build and grow your business. With social media the way it is today you really cannot afford to screw up.
No matter what the problem is someone is always willing to tell the whole internet and anyone else what has happened if it is not made right. I know sometimes this media coverage can do your business some good.
For most businesses it will destroy them. The problem with this is you have a great business. You have a great product and no one will over look what happened so you need a way to get it fixed before the problem even happens. Always remember your customers are the ones they buy your products so if they are not happy you should not be happy.
There are many ways to help with customer success. Having the right online programs will help you keep track of you customer base what they like what they don’t like and how to make your business more success full.
Keeping track of inventory, make sure you know what the customers want and that you have enough. Keeping track of sales times when your customers are shopping and have enough people that can help so they are not waiting around. Training your employs before they even get with the customers will help them when a problem arises. This is true for either a physical store or an online store if you get 1,000 orders in one day will you have enough people to fill and ship those orders?
Make sure you also have a dedicated social media team. They will keep track of what is going on online, answer questions and so much more. As you start your business you might try and do this all on your own, you will soon find out this is a full time job in its self.
Now if we are honest there will always be someone that you can not please. If this is a problem that has arisen keep notes of what you have done to try and please them what made them un happy and keep track. If the opportunity arises fix what you can and you might have to let the other stuff go for now. You can not make everything perfect for everyone, but you can try.
Having the right people in your corner helping you will make a whole difference in your world.